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What hotels are really like.

Real guest experiences. Ranked by fit, not by who pays more.

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Match hotels to how you travel

Your TravelDNA helps us show which hotels fit your preferences—not just what's popular or pays to rank higher.

Step 1
Discover your TravelDNA
12 questions about your travel preferences. Takes 3 minutes.
Step 2
Hotels get a TravelDNA too
We analyze guest reviews to understand what each hotel is like.
Step 3
See how well they fit
Results show alignment with your preferences, backed by review evidence.
Why trust it
  • Based on validated behavioral research
  • No personality test gimmicks
  • Always shows confidence levels
2.5M Hotels worldwide
50M+ Reviews analyzed
Updated Daily

What you'll see for each hotel

Review-powered insights to help you decide

Best for: Budget, Solo
Guests often praise: Location
Some guests mention: Noise

How we're different

Most travel sites rank hotels by who pays the most. We rank by guest fit.

No sponsored results

Hotels cannot pay for higher placement. Ever. Rankings are based purely on reviews and your criteria.

Evidence-based insights

We analyze verified guest reviews to show you what actually matters: what travelers like you experienced.

Transparent methodology

We show our confidence levels and let you read source reviews. No black boxes, no hidden algorithms.

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How We Rate Hotels

Our commitment to unfiltered, experience-driven hotel insights.

Why Hotel Reviews Are Broken

  • Sponsored rankings — Most travel sites rank hotels by who pays the most, not by guest experience.
  • Generic scores — A "4.5 star" rating tells you nothing about whether the hotel fits your needs.
  • Marketing copy everywhere — Descriptions are written to sell, not to inform. Real issues get buried.

What Hotel Unfiltered Is

Hotel Unfiltered analyzes verified guest reviews to show you what hotels are actually like—not what their marketing says. We use AI to extract patterns from real experiences: what travelers praise, what they warn about, and who each hotel is best for. Every insight links back to source reviews so you can verify for yourself.

How We Evaluate Hotels

Sleep & Noise

Do guests mention street noise, thin walls, or early morning disturbances? We flag it.

Cleanliness vs Presentation

Photos can lie. We look for patterns in what guests say about actual room conditions.

Value-for-Money

Do guests feel they got what they paid for? We track value perception across price points.

Expectation vs Reality

The gap between marketing promises and actual experience—good or bad.

Best For / Avoid If

We identify who thrives at each hotel (families, couples, business) and who should look elsewhere.

TravelDNA

Our 4-axis personality profile captures the hotel's character: Energy, Rhythm, Comfort, and Social.

Our Independence

Hotels cannot pay for higher rankings. Ever. Our rankings are based purely on guest reviews and your search criteria. We earn commission when you book, but this never influences which hotels appear first or how they're rated.

We show confidence levels for every insight. When we're uncertain, we tell you. When data is limited, we say so. Read the source reviews yourself—we link to them.

A Note on AI Summaries

Our insights are generated using AI analysis of guest reviews. While we strive for accuracy, results may occasionally be imperfect. We always show the number of reviews analyzed and link to the original sources. Use our summaries as a starting point, then read individual reviews for the complete picture.

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