Privacy Policy

Effective date: 18 September 2026

Hotel Unfiltered LLC (“Hotel Unfiltered”, “we”, “us” or “our”) explains here how we collect, use and disclose personal information when you use our hotel discovery and booking platform.

1. Controller

Booking providers, hotels, payment providers and other third parties may separately control information they receive in connection with a reservation.

2. Information we collect

For flight reservations, we also collect the passenger and contact details required by the booking provider, which may include names, dates of birth, nationality, sex as shown on travel documents, travel-document numbers, issuing countries and expiry dates. We share the necessary information with the booking provider, airlines and payment providers to arrange and service the reservation. Do not send travel documents or payment-card details by email.

Depending on how you use the service, we may collect account information, including name, email address, account identifier and information received from an authentication provider; travel preferences, including TravelDNA responses, saved hotels and alerts; search and usage data, including destinations, dates, guests, filters, hotels viewed and booking-flow interactions; reservation information, including guest details, stay details, booking reference and status; communications; and technical information, such as device, browser, IP address, session identifiers and security logs.

Required booking fields are needed to arrange your reservation; we cannot complete it without them. You may choose whether to provide optional preferences, requests or a phone number. If you book for other people, make this notice available to them. Adult bookers may provide children’s ages where needed for room occupancy and pricing.
We also receive property and guest-review information from travel suppliers, which may include reviewer names, comments and stay information.
Complete payment-card information is handled by the relevant payment or booking provider. Hotel Unfiltered does not store your complete payment-card number.

3. How we use information

We use personal information to provide and secure the service, create and manage accounts, personalise hotel information and TravelDNA matching, process or support reservations, respond to requests, detect fraud or misuse, comply with legal obligations, and improve the service. With your optional-cookie consent, we also use analytics and advertising tools, including advertising measurement and personalisation. We send requested alerts and optional updates according to your subscription choices; use the unsubscribe option in those messages or contact us to stop them. Booking and account-security messages are separate from optional updates.

Where the GDPR applies, we rely on contract performance for requested account and booking services; legitimate interests for service security, fraud prevention, handling enquiries and relevant review analysis; consent for optional tracking and communications where required; and legal obligations for records and responses required by law. You may object to processing based on legitimate interests and withdraw consent for future processing. Withdrawal does not affect the lawfulness of processing before withdrawal.

4. How we share information

We may share information with booking and payment partners, hotels, authentication providers, hosting and infrastructure providers, email providers, analytics and advertising providers when you consent, AI service providers for analysis, and professional advisers or authorities when required by law. We do not sell personal information in exchange for money. Advertising-related disclosure can nevertheless constitute “sharing” or a “sale” under some privacy laws, even without a monetary payment. See Your Privacy Choices.

• Nuitée Travel Limited and hotels: Guest and reservation details are used to arrange and fulfil your stay. Their independent handling of information is subject to their own notices, including Nuitée’s data policy.
• Google: If you choose Google sign-in, we receive basic account information to authenticate you. With optional-cookie consent, Google Analytics and Google Ads receive device, identifier and interaction information for analytics and advertising. See Google’s privacy policy.
• Microsoft Advertising: With optional-cookie consent, its UET tag receives device, identifier and interaction information for advertising measurement. See Microsoft’s privacy statement.
• Hosting, email and AI services: Providers support storage, delivery of messages and analysis. We use OpenAI for AI-assisted analysis of hotel and review information. Avoid including sensitive personal information in free-text requests.

5. TravelDNA and automated analysis

TravelDNA uses answers you choose to provide to create a preference profile that helps tailor hotel recommendations. AI-assisted review analysis identifies themes in available review information. These tools do not make decisions with legal or similarly significant effects. You may ask us to delete your TravelDNA profile.

6. Cookies, retention and transfers

We use necessary cookies and, where you consent, optional analytics and measurement technologies. See our Cookie Policy and Your Privacy Choices for details.

Retention depends on the record and its purpose. Account and preference records support your ongoing use; booking, payment-status and complaint records may need to be kept after a stay for accounting, legal claims and required records. Security and measurement records are subject to their operational purpose and provider settings. A deletion request may therefore leave records that must be retained by law or for an unresolved dispute. Contact us for information about the retention criteria applicable to your records. Information may be processed in the United States and other countries where our providers operate. Where international-transfer safeguards are required, they must apply to the relevant transfer. Contact us for details of the safeguards applicable to your information and how to obtain a copy.

7. Your rights and choices

Depending on where you live, you may have rights to request access, correction, deletion, restriction, portability, objection or withdrawal of consent. California residents may have rights under applicable state privacy law, including rights to know, delete and correct personal information and to opt out of sale or sharing where applicable. We will not discriminate against you for exercising applicable rights. We may need to verify your request before acting on it. We will respond within the period required by the law applicable to your request and explain any permitted extension or refusal.

To make a request, email legal@hotelunfiltered.com. EEA and UK residents may also complain to their local data-protection authority.

8. Security and children

We use reasonable technical and organisational measures designed to protect personal information. No method of transmission or storage is completely secure. The service is intended for adult users, although adult bookers may supply details about children travelling with them. If you believe a child has provided personal information, contact us so we can review the request.

9. Changes and contact

We may update this Policy when our practices or legal obligations change. The current version will be posted here with its effective date. A policy update does not itself constitute your consent to a new use requiring consent. Questions or requests: legal@hotelunfiltered.com.