What hotels are really like.
Real guest experiences. Ranked by fit, not by who pays more.
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Match hotels to how you travel
Your TravelDNA helps us show which hotels fit your preferences—not just what's popular or pays to rank higher.
How we're different
Most travel sites rank hotels by who pays the most. We rank by guest fit.
No sponsored results
Hotels cannot pay for higher placement. Ever. Rankings are based purely on reviews and your criteria.
Evidence-based insights
We analyze verified guest reviews to show you what actually matters: what travelers like you experienced.
Transparent methodology
We show our confidence levels and let you read source reviews. No black boxes, no hidden algorithms.
How we rank hotels
No sponsored results
- Hotels cannot pay for higher placement in our results.
- Rankings are based purely on guest reviews and your search criteria.
How we estimate fit
- We analyze verified guest reviews to estimate how well a hotel fits different travel styles.
- Signals include: review frequency, sentiment consistency, and recency.
- We show you the evidence and let you read the original reviews.
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How We Rate Hotels
Our commitment to unfiltered, experience-driven hotel insights.
Why Hotel Reviews Are Broken
- Sponsored rankings — Most travel sites rank hotels by who pays the most, not by guest experience.
- Generic scores — A "4.5 star" rating tells you nothing about whether the hotel fits your needs.
- Marketing copy everywhere — Descriptions are written to sell, not to inform. Real issues get buried.
What Hotel Unfiltered Is
Hotel Unfiltered analyzes verified guest reviews to show you what hotels are actually like—not what their marketing says. We use AI to extract patterns from real experiences: what travelers praise, what they warn about, and who each hotel is best for. Every insight links back to source reviews so you can verify for yourself.
How We Evaluate Hotels
Sleep & Noise
Do guests mention street noise, thin walls, or early morning disturbances? We flag it.
Cleanliness vs Presentation
Photos can lie. We look for patterns in what guests say about actual room conditions.
Value-for-Money
Do guests feel they got what they paid for? We track value perception across price points.
Expectation vs Reality
The gap between marketing promises and actual experience—good or bad.
Best For / Avoid If
We identify who thrives at each hotel (families, couples, business) and who should look elsewhere.
TravelDNA
Our 4-axis personality profile captures the hotel's character: Energy, Rhythm, Comfort, and Social.
Our Independence
Hotels cannot pay for higher rankings. Ever. Our rankings are based purely on guest reviews and your search criteria. We earn commission when you book, but this never influences which hotels appear first or how they're rated.
We show confidence levels for every insight. When we're uncertain, we tell you. When data is limited, we say so. Read the source reviews yourself—we link to them.
A Note on AI Summaries
Our insights are generated using AI analysis of guest reviews. While we strive for accuracy, results may occasionally be imperfect. We always show the number of reviews analyzed and link to the original sources. Use our summaries as a starting point, then read individual reviews for the complete picture.
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Privacy Policy
Last updated: February 15, 2026
1. Who we are
Hotel Unfiltered is a hotel discovery and booking platform operated by Hotel Unfiltered Co., Ltd., a travel technology company registered in Bangkok, Thailand.
Address: 30 Sukhumvit Soi 4, Khlong Toey, Bangkok 10110, Thailand
Phone: +66 2 115 9505
Email: raphael@hotelunfiltered.com
2. What data we collect
| Data | When collected | Purpose |
|---|---|---|
| Email address | Account creation / login | Authentication via magic link, booking confirmations |
| Name | Booking checkout | Hotel reservation fulfillment |
| TravelDNA quiz responses | When you complete the quiz | Personalized hotel matching (see Section 5) |
| Booking history | When you complete a booking | Order records, customer support |
| Session data | Automatically | Authentication, site functionality |
| Usage analytics | With your consent | Service improvement via Google Analytics |
| IP address, browser info | Automatically | Security, rate limiting, analytics (with consent) |
3. Legal bases for processing
We process your data under the following legal bases (GDPR Article 6):
- Contract performance: Email, name, and booking data are necessary to process your hotel reservations and deliver our service.
- Legitimate interest: Session data and security logs are used to protect the service, prevent fraud, and improve functionality.
- Consent: Google Analytics and marketing cookies are only activated with your explicit consent via the cookie banner. You can withdraw consent at any time.
4. Cookies and tracking
| Cookie / Storage | Type | Purpose | Duration |
|---|---|---|---|
| hu_cookie_consent | Essential | Stores your cookie preference | 1 year |
| hu_access_token | Essential | Authentication session (httpOnly) | 1 hour |
| hu_refresh_token | Essential | Silent session renewal (httpOnly) | 30 days |
| hu.auth.user | Essential | User display data | Session |
| hu.sessionId | Essential | Anonymous session tracking | Session |
| _ga, _gid | Analytics | Google Analytics (only with consent) | Up to 2 years |
| _gcl_* | Marketing | Google Ads conversion tracking (only with consent) | 90 days |
Analytics and marketing cookies are only set after you click "Accept all" on the cookie banner. If you choose "Reject all", these cookies are never loaded.
5. TravelDNA profiling
When you complete the TravelDNA quiz, we analyze your responses to create a travel personality profile. This profile scores your preferences on four axes (energy, rhythm, comfort, social) and is used to personalize hotel recommendations.
This constitutes automated profiling under GDPR Article 4(4). The profiling is used solely to improve hotel match relevance and does not produce legal or similarly significant effects. You can request deletion of your TravelDNA profile at any time by contacting us.
6. Who we share data with
- Nuitee Travel (LiteAPI): Our booking partner. When you make a booking, your name, email, and booking details are shared with Nuitee to process the reservation and payment. Nuitee is the merchant of record.
- Hotels: Guest name and booking details are shared with the booked hotel for reservation fulfillment.
- Google Analytics: Anonymized usage data is shared with Google only if you consent to analytics cookies.
- Email service provider: Your email address is processed by our SMTP provider to deliver magic link login emails and booking confirmations.
We do not sell your personal data to any third party.
7. Data retention
- Account data: Retained while your account is active. You can request deletion at any time.
- Booking data: Retained for 6 years after checkout (legal and tax requirements).
- Session tokens: Access tokens expire after 7 days. Refresh tokens expire after 90 days.
- Magic link tokens: Expire after 15 minutes, then automatically deleted.
- Event/analytics logs: Deleted after 90 days.
- Google Analytics data: Per Google's data retention policy (default 14 months).
8. Your rights
Under the General Data Protection Regulation (GDPR), you have the following rights:
- Right to access (Art. 15) — Request a copy of your personal data.
- Right to rectification (Art. 16) — Correct inaccurate personal data.
- Right to erasure (Art. 17) — Request deletion of your data ("right to be forgotten").
- Right to restrict processing (Art. 18) — Limit how we use your data.
- Right to data portability (Art. 20) — Receive your data in a machine-readable format.
- Right to object (Art. 21) — Object to processing based on legitimate interest.
- Right to withdraw consent (Art. 7) — Withdraw cookie consent at any time via the cookie banner.
- Right to lodge a complaint — You may lodge a complaint with a supervisory authority in your EU member state.
To exercise any of these rights, contact us at raphael@hotelunfiltered.com. We will respond within 30 days.
9. International transfers
Your data may be processed on servers located in the United States (via our hosting provider Render.com). These transfers are protected by appropriate safeguards in accordance with GDPR Article 46.
10. Changes to this policy
We may update this privacy policy from time to time. Changes will be posted on this page with an updated "Last updated" date. Continued use of the service after changes constitutes acceptance of the revised policy.
11. Contact and disputes
For any privacy-related questions or requests, contact us at raphael@hotelunfiltered.com.
If you are an EU resident and are unsatisfied with our response, you may use the EU Online Dispute Resolution platform: https://ec.europa.eu/consumers/odr
Legal Notice
Site Operator
Hotel Unfiltered Co., Ltd.
30 Sukhumvit Soi 4, Khlong Toey, Bangkok 10110, Thailand
Phone: +66 2 115 9505
Email: raphael@hotelunfiltered.com
Hosting Provider
Render Services, Inc., 525 Brannan St., Suite 300, San Francisco, CA 94107, USA. Website: render.com
Service Description
Hotel Unfiltered is a hotel discovery and booking platform that uses AI-powered review analysis to help travellers find hotels matched to their preferences. We aggregate and analyse publicly available guest reviews to provide unfiltered insights, rankings, and personalised recommendations.
Booking & Payment
Hotel reservations made through Hotel Unfiltered are fulfilled by Nuitee Travel (trading as LiteAPI), which acts as the merchant of record. When you complete a booking, your payment is processed by Nuitee Travel. The charge on your bank statement will appear as “NUITEE” or “NUITEE TRAVEL.”
Hotel Unfiltered earns a commission on bookings made through the platform. This commission never influences hotel rankings, which are determined solely by guest reviews and search criteria.
Cancellation & Refunds
Cancellation policies vary by hotel and rate. The applicable cancellation policy is displayed before you confirm your booking. Refund requests are handled by Nuitee Travel as merchant of record. For support, contact raphael@hotelunfiltered.com.
Intellectual Property
All content, design, algorithms, and ranking systems on Hotel Unfiltered are protected by copyright. The “Guest Fit” ranking methodology and “Unfiltered” visual identity are proprietary. Unauthorised reproduction or distribution is prohibited.
Applicable Law & Disputes
These terms are governed by the laws of Thailand. Disputes shall be subject to the exclusive jurisdiction of the courts of Bangkok, Thailand. EU residents may also use the EU Online Dispute Resolution platform.
Data Protection
For details on how we collect, process, and protect your personal data, see our Privacy Policy. To exercise your GDPR rights, contact raphael@hotelunfiltered.com.